Redefining Aging. Reclaiming the Narrative.
Once I entered my 40s, I began to notice a shift—not just in myself, but in how the world seemed to view people my age. In media, the arts, politics, and even in conversations about love, there was a subtle but persistent message: we were aging out of relevance.
Since when did growing older mean fading into the background?
I started Old Cow Media to challenge that narrative. I never agreed to the idea that life somehow stops being vibrant, important, or sexy after 40. Aging might bring physical changes, yes—but decline is not inevitable, and invisibility should never be the norm. Dementia and frailty are not guarantees; they’re risks we can actively address—but only if we talk about aging openly, realistically, and without shame.
At Old Cow, we’re rewriting the script.
We talk about health, wellness, style, sex, love, and second (or third!) careers. We celebrate where we’ve been, and more importantly, where we’re still going.
Because the story of aging isn’t just mine.
It’s yours. It’s all of ours.
And if you have a story to share, our community would love to hear it.
~ Jill Loris, Founder
